How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 02:58
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Place
Perception
Processes
Good marketing is doing this well.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
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People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Price
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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Product